![]() The audience is sitting on the ground watching, so we want the artist to be engaging with banter or sing-alongs. ![]() We want to showcase the music scene of New York, which is incredibly diverse - which also means making sure the lineup is diverse in gender and ethnicity. Usually it's 20-25 minutes sets, which ends up being about four songs. Grace Pozniak: We usually have three artists across different genres performing at each show, so that there's something for everyone. Every city has musicians deserving of a platform and an attentive audience. We're at around 450 cities now, so it really is a global community. Friends started hosting in other cities and it grew by word of mouth. That kind of attentive room left an impression, so they continued doing more. So they decided to have a house concert with a few friends, and they asked for a few simple things from the audience - to be engaged and not talk during the performance. Our founders weren’t able to enjoy live shows as much as they wanted to because of the distractions that came with it. Stephanie Mitchell: It started almost 10 years ago in London. Here's our conversation:ĭanny Ross: How did a concept like Sofar Sounds get started? So I was excited to visit their New York headquarters and learn more from city director Stephanie Mitchell and assistant director Grace Pozniak. ![]() Intrigued yet? That's how the company has spread quickly to over 450 cities worldwide, putting on community-based sold out shows in unusual locations.
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